TINTA Cultural Club

Design Degree Final Project

Abstract artwork with vibrant colors and blurred shapes.

PROJECT DETAILS

Year

2025

Service

Brand Strategy

Team

Delfina Contini

Buenos Aires has hundreds of independent cultural spaces that go undiscovered, not because people don't care, but because there's no system to find them. The audience that actively seeks these places (urban, curious, 25–35) lacked a shared identity and a tool to navigate the city's hidden culture. TINTA was designed to solve that. We built a brand that works as a community platform: collectible editorial pieces, physical objects, and a web that makes exploring the city feel like belonging to something. Every touchpoint reinforces the same insight: hidden culture deserves to be explored.

a bottle of wine sitting on top of a rock
a bottle of wine sitting on top of a rock
a glass of green paint next to some cards

An integrated brand ecosystem where a phygital experience connects people with spaces.

An integrated brand ecosystem where a phygital experience connects people with spaces.

The three touchpoints were designed to function as a single loop. The editorial piece introduces a space — its history, its texture, its people. The collectible object gives you a reason to go. The web platform closes the cycle, turning discovery into a habit and individual visits into a shared map of the city. Each piece works alone, but the experience only fully activates when they move together.

The three touchpoints were designed to function as a single loop. The editorial piece introduces a space — its history, its texture, its people. The collectible object gives you a reason to go. The web platform closes the cycle, turning discovery into a habit and individual visits into a shared map of the city. Each piece works alone, but the experience only fully activates when they move together.

a display case with pictures
black and white labeled bottle

Next Project

2025

Industrial Design

2025

Industrial Design